Got a tip? Oct 09, 2015. AxaltaRacing.com is the home for news on Axalta's motorsports partnerships across nearly 20 global series including NASCAR, Formula 1, IMSA and more. Nearly half of all new cars sold are white in Asia (48%) and Africa (46%), as GM Authority points out. The company will make Sahara available to … Hot Hues and More… Axalta Coating Systems has a wide range of colors and finishes, grouped into collections for specific use. For its 10th year in a row, white has been crowned the winner by industrial coating company Axalta . Axalta Coating Systems Powder North America 9800 Genard Road Houston, TX 77041 1-800-247-3886 According to Axalta, grey is most popular among compact and sports car buyers. Just don't despair too long if you're in search of the perfect new teal ride. Silver continues to decline in all regions and its popularity is now in the single digits at 9 percent. Axalta’s Global Automotive Color Popularity Report draws on data from every country where consumer automobiles are produced and provides detailed production data to enable automakers to observe trends and patterns across the globe and in particular markets. Neutral colors reigned supreme overall, as blue, red, brown/beige, yellow/gold, green and various others made for a combined 19 percent of global cars. Of the total number of cars sold worldwide, 14% were black cars sold with some kind of paint effect, and just 5% of worldwide sales were plain ol' solid black. 24 Chevy will sport the new Axalta 2020 Automotive Color of the Year - Sea Glass - at DAYTONA 500. Case in point: The six abysmal paint options for the Polestar 2, where there are zero bright colors even offered. The remaining 11% comprised pearl white shades. There are some other interesting tidbits in the report, too. Axalta, a leading global supplier of liquid and powder coatings, released its 68th annual Global Automotive Color Popularity Report, revealing the most common automotive colors on the … Things are especially grey among new car buyers in Europe, where grey was the number one new car color sold for the second year in a row. We are the #1 LARGEST Automotive Paint color reference library in the WORLD! Meanwhile, per Axalta's (formerly DuPont's) long history of these surveys, red has historically been the most popular in North America. The results of Axalta's 68th Annual Automotive Color Popularity Report are in, and white was the most popular new car color in 2020, marking white's tenth year at the top. According to international powder coating supplier Axalta’s 2020 Global Automotive Color Popularity Report, white is currently the world’s most popular car color. Even the most popular car colors were boring. It's number one in every region besides Europe. Lest you think this is an issue with American buyers, keep in mind that Axalta's report covers all new cars sold worldwide. (If you're looking for a color recommendation in here for some reason, please let me throw in my completely anecdotal argument that all of my best cars have been red.). At least more black car buyers are springing for a little sparkle, or maybe even a matte finish. It's down to just a 9% market share, although it remains popular in India's warm climate, where lighter cars are preferred. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. The world's most popular car color is white for the 10th year in a row ... Axalta says blue is trending, while silver is on the decline. The results of Axalta’s Global Automotive Color Popularity report are based on Axalta’s analysis of 2020 automotive build data and are an indicator of current market trends. Holding steady at 38 percent of the total global market for the last three years, white is the most frequently purchased automotive color globally for 10 consecutive years. The data comes from Axalta, which manufactures coatings for automotive paint.White cars comprised 38 percent of all cars sold this year, ahead of black (19 percent), gray (15 percent) … This year, silver dropped out of the top three colors in the world, and 10% popularity represents the lowest level that color … Enter the Vehicle Make and Year to … Gray increased by two percentage points worldwide and is at a 10-year high. Before You Buy Another Black or White Car, Take a Look at These Vibrant Paint Options. Axalta also offered some … © document.write(new Date().getFullYear()) Brookline Media Inc. All Rights Reserved. Where yesterday's colors come alive today. - Around the Track with Jeff Gordon - Alex Bowman - William Byron Papaya Orange, White Continues Its Boring Reign as the Most Popular Car Color Worldwide. White has been the most popular car color in the world for a decade, according to a new report from Axalta. Axalta, one of the world’s leading suppliers of liquid and powder coatings, gathers data from countries where cars are produced and creates a list of the most popular new car colors globally. In North America, the most popular car colors are white (30%), black (19%), grey (19%) and silver (10%), according to Axalta, while in Europe, white and grey hold the two top spots, each … 8th annual Global Automotive Color Popularity Report. Last modified on Tuesday, 15 December 2020 15:08. When cars painted in actual colors don't sell as easily as their monochrome counterparts, dealerships won't want to keep as many of them on their lots, and thus, automakers have less of an incentive to make them. Our color was chosen off of Axalta's Spectramaster Color Atlas and the code is CAS471. White topped the list of most popular car colors in. (Yes, including ours.). “When it comes to mass customization, Sahara is the type of color … Axalta says 'Gallant Gray' is its car color of the year Conservative colors such as white, black and silver have been the most popular car colors globally for more than a decade. Hakone Green, Hellraisin, and Sunset Drift are more fun, anyway. Contact. Axalta also noted the prevalence of metal flake effects in grey paint, which at least jazz it up a bit. With 2020 coming to a close, the world’s most popular car color has once again been named. Yet it decreased 2% in popularity this year on our continent, down to just 9% of new car sales. 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